Cultural and creative business is regarded as one of the key businesses in the 14th Five-Year Plan (2021-25) by CNCC. During the 13th Five-Year Plan (2016-20) period, CNCC progressively developed its cultural and creative business, and “Zhufu”, a mascot, was launched at the 10th anniversary of CNCC. At present, a batch of cultural and creative products have been put on the market, such as “Zhufu” canvas tote bag, CNCC brand image canvas bag, “Zhufu” bookmark, four-season CNCC bookmark, etc., and have received very good feedback as soon as they hit the market. It also gains good results in combining cultural and creative with catering, for example, it launched “Zhufu” Coffee (coffee with “Zhufu” image covered on the surface), and got surprisingly popular with guests. In the future, it will launch more products, including “Zhufu” cake, “Zhufu” biscuit, “Zhufu” mooncake, etc.
It is a new era of crossover integration where new and creative ideas, thoughts, products, patterns and services are more likely to be formed, produced and developed. In recent years, cross-border integration of time-honored brand has become a new trend, such as a traditional candy maker, White Rabbit, began to produce washing products, Beijing Tong Ren Tang, a famous and long-lasting medicine brand, has launched health coffee, Wu Yu Tai Tea introduced its new product - ice cream, and even the Palace Museum started its cultural and creative industry career, which annually earned more than a billion. At present, crossover integration and cooperate innovation deeply interacted and has become a new fashion for industries to realize breakthrough and inject new impetus into various industries. It is believed that crossover integration will become an inevitable trend, and it will further enhance cooperation between enterprises and industries that even seemingly have nothing to do with each other, but achieves unexpected results.
CNCC is now committed to develop cultural and creative industry, on one hand, it focuses on develop new products, and on the other hand, it hopes to hold some related activities via the products. Capturing the heart precinct of Beijing Olympic Green (5A Scenic spot), China National Convention Center (CNCC) is conceived to be an open meeting hall to attract visitors from far and near, drive regional development, and take the responsibility of promoting sustainable develop both in theory and practice. The services of the 2021 China Wedding Expo and Pet Fair Asia(Beijing) was provided by CNCC, which created a new look of night consumption culture for exhibitions and brought new ideas for developing night economy. In the future, CNCC will continue to provide new value-added services and explore new industry patterns, new consumption styles, new scenes, such as integrated Bars, exhibitions, experience sales, etc.
