In the “14th Five-Year Plan” of CNCC, internationalization and cultural creativity were put on the first place and taken as the driving force of high-quality development. The leading brand image featured with internationalized, specialized, standardized and informationized of CNCC was widely and comprehensively broadened by the updated public lecture. With cutting edge, the latest, most fashionable attitude, the lecture on crossover new culture was given in forms of TED Speech, sing and dance, dialogue, live Q&A through classical cases and how CNCC emerge in the field of crossover integration by the person in charge of the international strategy and cultural creativity.
At present, crossover marketing is undoubtedly one of the best strategies to help brand transformation. As the consumer demand of the young is progressively diversified, how to innovate in the events industry to enhance the adhesion with the new generation of consumers has become a matter for the industry to be considered.
CNCC, a leading exhibition venue of Beijing North Star Company Limited, a state-owned listed enterprise, innovated to promote high-quality development, complete the mission and fulfill the duty of the industry. This public lecture came to a successful conclusion, and a more excellent is expected. Let’s join hands to promote social development and usher in a brighter future!
